The RGM Blog
Which Comes First: Paid Traffic Or Organic Traffic?
Before jumping into spending money on ads there’s a few things to keep in mind. Types of searches – Paid traffic (paid search) and organic traffic (organic search). Organic traffic is when people either come across your content by searching for you, or by your content...
Which One Is Better: Followers Or Customers?
After you have been in the digital space for some time you may recognize people starting to gravitate towards who you are and/or what you have to offer as far as products or services may go. The question being asked today, which one is better for growing your career...
Using Social Listening To Stay Relevant To Audience
One factor that truly helps drive business forward is the concept of staying relevant with your audience. People tend to stay interested in others which express themselves in a way that is related to others. This is not just for learning more about your target market...
Diving Deeper Into Knowing Your Target Market
Congratulations on finalizing your idea for a product or service that you will bring to the market! Since you’ve identified who you are marketing to, it should be rainbows and sunshine from here on out, correct? Unfortunately, there is more to know before you start...
SEO & The Search Demand Curve
Imagine you create a product or service for your company. Now imagine you go to the social platforms and try as hard as you can to create buzz around the product or service and still are not creating the traffic you projected for. What would you do? Give up?...
Using The Facebook Pixel To Increase Pay Per Click ROI
Pay Per Click is to some a very confusing and expensive way of advertising on Google, Bing, Facebook, Twitter and many of the search and social platforms but it doesn’t have to be. PPC as it’s commonly referred to is a way to get your message across to the exact...
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