Compelling title or clickbait?

As the years have progressed, the way companies have marketed has changed too. One thing that has drastically changed the market for advertisers was the creation of the internet.

The internet has made it easier for you to navigate for the exact thing for which you are searching.  Sometimes though you feel curious and like to venture off to new unexplored links. Some companies like to take advantage and target those specific individuals that have that certain curiosity factor about them.

One way this is done incorrectly is through the use of clickbait. Even though Clickbait is useful to grab the viewer’s attention, most headline titles are misleading, inaccurate, and do not deliver on the promises of the title itself.

Typically, the style of clickbait is written in a way that will use your curiosity to draw you into clicking the link and that’s it.

Here’s a few examples of clickbait:

  • “What happens next will blow your mind”
  • “Knowing this hack will change your life forever”
  • “Woah! What this man does is pure genius”

Notice how all of these examples go over the top to pull you in to find out more?

That is clickbait ladies and gentlemen and you should avoid it at as much as possible, especially when you are the company providing the content.

Although, if you create your title in a way that includes the slightest amount of curiosity, your viewers will love to explore the content provided for them without being let down.

A compelling title almost always delivers on the promise the title states. As an advertiser you want that connection with your audience to last forever. Although when you deceive them with clickbait you are saying you really don’t want a long-term relationship, you just want their click.

Which do you want, a one-time click or a long term customer?