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Pay Per Click is to some a very confusing and expensive way of advertising on Google, Bing, Facebook, Twitter and many of the search and social platforms but it doesn’t have to be. PPC as it’s commonly referred to is a way to get your message across to the exact audience you wish.

 But there are right and wrong ways of using PPC. The trick to not spending a fortune using PPC in your marketing campaigns is to understand your audience and craft a message that is well received.

 Luckily, Facebook has created a software that allows you to hone down the audience you are advertising to, so you aren’t spending an arm and leg trying to attract prospects that just don’t fit in your target market. In fact, the pixel goes one step farther and allows you to inclusively advertise to the prospects that have visited your website and opted in to your marketing campaign. (This is the reason your pay per click ROI (rate of investment) can increase but we’ll get to that shortly.)

 So what is a Facebook pixel and how does it work?

 In short, the Facebook pixel is a snippet of code that when added to your website will help with tracking, conversions (Ex: a purchase, email subscriber, a new lead), and retargeting ads from Facebook itself.

 Unless you have cookies turned off, on your web browser, this code will attach itself into your cookies when activated on certain websites and will then carry itself over to Facebook when you log in. This code can track the types of offers you have previewed on the web page and cater the ads you see on your Facebook feed around that offer.

 For instance, let’s say you were looking up camping gear, you scroll on the web for a bit, search a few websites and finally land on Amazon. If Amazon has a Facebook pixel code enabled into their website, they can then run ads on Facebook directly to people that were landing on the same webpages as the camping gear.

 This process can actually go levels deeper…

 Again, imagine you are on amazon looking up camping gear and you click on a products page and you find something that suites your needs, so you click on the page. After a bit of perusing the page, you go to checkout. Now let’s imagine something happens, you click out of the page and continue on with your day. What Amazon can do now is retarget you by showing you the exact product you were just about to buy through retargeted ads.

 At this point they are dangling the shiny object in front of your face again, reminding you that you were in the process of buying their product.

 If this process is repeated over and over again imagine how much higher the conversion rate would be then just blindly marketing to a said demographic.

 What would it mean to you if you focused on selling to the ones already interested in buying? How much more revenue could you make?

 If you would like someone to guide you through the process of applying the facebook pixel to your website, and/or figuring out how to match the prospects to said website search, to increase your pay per click ROI, contact Real Guy Marketing today. Our certified professionals are here to help you get more out of your marketing process. Give us a call or fill out this form here to get started.