What apps to use?
The main question we want to ask ourselves is: Where does our already existing audience members hangout? If they enjoy video, they may be on youtube, pictures for instagram, connections on LinkedIn, and the list goes on. Each app is specifically designed to attract a specific audience. We suggest looking at each app and understanding if that app will work best for your business to grow on. There is an app out there for any business, it is just a matter of finding it.
How often to post?
We suggest posting something everyday. This answer comes down to relevancy from your audiences’ perspective. Say you post something and then don’t post for a few days… Your audience may start losing interest in your product/service from the sheer reason you are no longer relevant to them. As they say, “out of sight, out of mind”. This is one of the last things you want to happen. So posting everyday on the social platforms is most ideal for growths sake.
Whither you are running ads, creating a fan base, trying to increase average order value on the sales end, the type of marketing strategy utilized is key. Often times we see small businesses create campaigns that have little to nothing to do with their desired end result and they come to us frustrated as to why. Like we stated, the strategy you use means everything, especially on social media.
Pay Per Click
Pay Per Click is to some a very confusing and expensive way of advertising on many of the search and social platforms but it doesn’t have to be. PPC as it’s commonly referred to is a way to get your message across to the exact audience you wish. However, there are right and wrong ways of using PPC.
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