A few people have come to us lately asking how they can increase their online traffic without having a website and although there any numerous ways to do that, today we would like to talk about Google My Business specifically.
What is Google My Business?
Google My Business is a way for business owners to have control on what prospects see when they search their given business name on Google. This is operated by Google themselves – hence the name Google My Business. You can upload pictures, recent product or service offers, upcoming events, blurbs to articles, links to other online platforms, as well as many other things. (This is most ideal for businesses that have existing websites, but again, you can use Google My Business without one.)
After creating a gmail account you will fill out the basic information like business name, location, phone number, product or services, etc.
After completing this action and submitting your answers to Google, Google will then rank your business according to your answers.
Ranking is essential if you want to grow your traffic rate. The better your ranking, the easier it will be for potential prospects to learn more about your business.
If you are stuck on what to do next, give this a try. Likewise, If you have an existing Google My Business listing, think about updating it with more posts… the more recent posts the better.
If you would like to learn more on this topic feel free to contact us with any questions you may have, we’d love to help guide you in the right direction!